• We over-wash our clothes - If it's not dirty, don't wash it.
• Bear with me here. People reduce the life of garments by washing clothes unnecessarily. Sure if the clothes have food stains, sweaty, or are dirty, washing is the way to go, but if you have a garment that barely touches or doesn't touch your skin, don't wash it every time you wear it. A simple airing is all it needs. Vivienne Westwood, the queen of sustainable fashion, is always going on about it.
The sustainable impact of a garment has to be looked at from the whole lifecycle of a garment, not just the manufacturing. I always make sure that my garments are able to be simply gentle machine washed or hand-washed with a mild detergent and line dried.
• I presume that you aren't wearing my garments to play rugby, change oil in the car or have a mud bath. Well, if you really want to OK, your going to look and feel fab. But you don't need detergents designed to clean garments for those purposes. They have all sorts of chemicals in them, ranging from bleach and perfumes to colour boosters, which in turn affects the fabric and strips the colour out of the clothes and shortens the life.
• Gentle detergent and gentle machine wash or hand-wash - it's what I recommend.
• Gentle is best for the longevity of your clothes. Most gentle cycles on machines have low spin cycles, and its one of the most important parts. High spins crush the garment against the side, potentially stretch it out of shape and make the garment need ironing. The extra water remaining in the clothes at the end is actually a positive! With the extra weight of the water it helps creases fall out and then there is no need to iron.
• Line drying is the way to go - Careful of the sun!
• Ironing sucks, don't make laundry duty harder. When drying outside, make sure that your clothes are in the shade, as the sun can bleach your clothes very quickly, turning that lovely black into a washed out grey.